What have you learned from your audience feedback?
QuestionThree
Audience feedback was a crucial aspect for our trailer, it certainly changed my final product and allowed it to fully satisfy the audience that we hoped to watch it.
In summary, this audience was:
Young, female student, aged between 15-20. She is brave and creative.
Watches to fufill the uses and gratifications of escapism and aspiration.
Seeks enlightenment and social awareness.
Once we had established the audience that we wanted our trailer to appeal to, we then wanted to ensure that we understood their text expectations before we planned a shooting script. To do so, we created a survey and targeted it a population of female students. We then analysed the results closely and learnt many things that was best to cover in our media product:
We then took these comments on board, and with our research we employed as many of these ideals as possible in to our shooting script. For example, our total trailer time was 2 minutes and 30 seconds; our text ended on a cliffhanger, it is unknown what happens to the girls and the necklaces'.
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Our audience expect trailers to be more than two minutes long
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The most important feature of a trailer is to have a clear story-line.
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Trailer's are best streamed online and through social networks.
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The genre of a trailer is teased through the music
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It is best to end a trailer on a cliff-hanger.
ROUGHCUT
AUDIENCE
FEEDBACK
ROUGHCUT FEEDBACK
Before releasing our final product, we wanted to gain audience feedback regarding our roughcut. This was a version of our work before any titles were inserted, sound was added or any additional footage was collected. ​It simply was a "raw" edited version of our work.
We learnt several things through asking about this, and by assessing the differences between the roughcut and the final cut, it is clear to see how important the audience feedback was, since the overall quality of our text improved. Instead of asking a survey, this time we gathered our target audience members and previewed a short screening of our work. We then asked a general consensus for written feedback. The main thing that we learnt by asking for this audience feedback was that our narrative wasn't very clear. We recognised that this was something to work on however as our initial survey stated that a clear story-line was the most important feature of trailer.
In order to address this problem, we included dialogue, a convention that was a successful solution.